Ahmedabad-headquartered natural and organic beauty brand Azafran Organics has announced ambitious plans to secure a retail listings in 10,000 outlets across India in the next 12 months.
“We will grow our sales and distribution network through a combination of modern retail stores, multi brand outlets, general trade and are also exploring tie-ups with major retail brands as a part of our expansion strategy,” commented T. R Suresh, business head, of parent company Azafran Innovacion Ltd.
“Currently Azafran brand is available in 1,500 stores, including Aditya Birla Retail – More Megastore, Hypercity, SPAR and Reliance Smart and we aim to reach 10,000 stores nationally over the next 12 months.”
Strong growth
Since its launch in 2015, the company has seen strong growth across its product range, with consumer awareness of both brand and products offer developing quickly.
Azafran’s product lines are created using all natural ingredients that are grown, harvested, extracted and processed at its own facilities. The brand offers a complete range of face care, body care, hair care, anti-ageing and baby care products.
Non executive director Elkana Ezekiel, added: “In 2018, the company will focus on expanding its product portfolio in the existing verticals, launching new verticals and aggressive expanding its distribution network. Growing urbanization, rising concerns for health and safety, increasing ‘go green’ consciousness and growing consumer awareness around the hazards of synthetic chemicals has fuelled the demand for organic personal care products. A trend which originally started in the western markets is now picking up momentum in the India as well and we see a huge potential for organic products.”
“A trend which originally started in the western markets is now picking up momentum in the India as well and we see a huge potential for organic products”
Farm to face
Azafran Innovacion Limited is a research oriented company based at a 40-hectare facility near Sanand, Ahmedabad which includes its own organic farms, large greenhouses, manufacturing facility and a dedicated R&D centre. The business is based on an integrated ‘farm to face’ model and its production facility is ertified by ISO 9001, ISO 14001, OHSAS 18001, WHO and GMP. It has also been awarded the USDA, ECOCERT France stamp of approval.