McDonald’s is trialling a new vegan burger – the McVegan – in its outlets in Tampere, Finland. The trial lasts from 4th of October to 21st of November.
This new addition to McDonald’s menu is 100 % plant based, with a soy patty on a Quarter Pounder bun. The burger includes a vegan McFeast sauce, ketchup, mustard, fresh tomato, lettuce, onion and pickle slices.
The fast food giant says that the future of the McVegan “is up to customers”.
“We will consider launching the product in all McDonald’s restaurants in Finland in 2018. The decision will depend on our customers’ opinion on McVegan. The very first test sales results, customer feedback, and the attention the product is getting in different vegan communities are very promising”, says Christoffer Rönnblad, marketing director of McDonald’s Finland.
UK vegan advocacy group the Vegan Society has welcomed the development. Dominika Piasecka, told HuffPost UK: “McDonald’s is probably the last company you’d expect to cater for vegans, but their vegan burger trial shows just how much the movement has grown along with the demand for plant-based food. The new vegan burger is a convenient and easily accessible option for those avoiding animal products to eat on a night out with friends, and we would like to see it rolled out in more countries.”