The UK Organic Trade Board’s new ‘Organic. Feed Your Happy’ consumer promotion is on track to deliver coverage of over 30 million, say campaign organizers.
The OTB promotion – which went live in September – is part of a rolling three-year campaign that is part funded by the EU (following a successful joint UK-Denmark bid in 2016).
Early PR work has already resulted in high profile media coverage in national UK media, and over 30 blog posts. Advertising spend is being stepped up to include a national billboard campaign.
Organic. Feed Your Happy’ is also creating a stir on social media. So far, the hashtag #FeedYourHappy has been used 2,769 times on Twitter by 1,455 people – with a collective reach of 4.8 million.