Wessanen has appointed David Caré to head up its international sales team and deliver a targeted strategy that will look to build greater global awareness for Wessanen’s portfolio of brands. This includes UK favourites Clipper Teas, Whole Earth, Kallø and Mrs Crimble’s alongside other core European brands such as Isola Bio – the leading dairy-alternative brand in Italy and Brazil – and Bjorg, popular in the French organic market.
Caré will be based in the Wessanen UK head office in and will support the company’s strategic growth in key markets including North America and Latin America – with particular focus on Brazil – the Nordics and the Middle East.
With over 15 years of international sales and marketing experience, David Caré joins the company from Nando’s. Prior to that he spent eight years with Associated British Foods, specialising in hot drinks.
Caré, comments:“What I like about Wessanen is that it’s a company that really goes the extra mile to do the right thing. Everything the business does is centred around a core mission of ‘Healthier Food, Healthier People’ and Healthier Planet. This really resonates with me. I joined the company because I want to raise awareness for Wessanen globally and expand the company’s footprint worldwide. My ambition is to make Wessanen an even bigger global player.”