“Engaging authentically with customers – that’s our big opportunity”

“Engaging authentically with our customers – that’s our big opportunity as independent retailers.” So says Food For Thought owner Alan Martin in a new video interview for Natural Products News.

Talking with the magazine after the first NPN Food Roundtable, Martin said: “We’re always hearing that 80% of people walk straight past a health food store. We thought long and hard about how we could get the 80% to come through the door and realized we needed to become a community store.”

He added: “You have to have something for all parts of the community. And if you’re going to be part of a community store you have to know who your community is. You have to understand the issues and be able to answer the question ‘how can I represent and serve that part of the community’. That’s what we’re trying to really home in on at Food For Thought, and I think that’s the real opportunity. I’d hazard a guess that most independent stores don’t really know their community.”

Commenting on Brexit, Martin said that “if they (UK law-makers ) are smart, they’ll simply bring all the existing EU legislation into the UK. We don’t have to re-write everything. And I think anyone who thinks British regulators will reverse things like the Herbals Directive – well, it’s just never going to happen. I’d personally like to see all EU regulation brought into UK law, otherwise we’ll never be able to trade with Europe anyway.”

• Watch the full interview here

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About the Author

Jim Manson

Writer & Editor

Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

Articles by Jim Manson

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