The inauguration of a new discussion forum that promises tough-minded debate between natural products professionals “marks a pivotal point” for the Natural Products Association, says the newly appointed chair of the US trade group, Mark Ledoux.
The NPA debuted its new event – The Big Natural – last month in Las Vegas. 100 of the US industry’s top executives and decision makers gathered for the three day programme built around education and networking.
“We designed this event to address the issues that are keeping people up at night in our industry,” said Dan Fabricant, Ph.D., president and CEO of NPA, “Based on the feedback that we’ve received, we accomplished what we set out to do.”
“We designed this event to address the issues that are keeping people up at night in our industry”
“The Big Natural proved to be the place where natural products executives meet to move our business – and the entire industry forward,” said Joe Weiss, President of Nutrition 21.
The Big Natural was created to give attendees access to experts who want to understand how to deal with the political and business challenges the industry is facing and real world solutions to solve them.
NPA also elected a new Board of Directors during the conference, naming Mark Ledoux, CEO and Chairman of the Board of Natural Alternatives International, as Chair. “NPA has turned a page, borrowing from its venerable past, and having the courage to look at the future with clarity and confidence in its purpose,” said Mark Ledoux, Chair of NPA, “The Big Natural event marks a pivot point for NPA and the industry in many ways, by asking the tough questions of the experts and not being afraid to get the answers.”