China’s Sirio Pharma (SIRIO) has announced a global collaboration, bringing together its 100+ scientists and industry experts to boost innovation of clean-label nutritional products for worldwide markets.
Commenting on the development, Rui Yang, CSO of Sirio Pharma – China’s leading dietary supplement exporting company – said: “The industry demands products that are more natural and additive free, with consumer friendly labeling and increased transparency. The challenge for brand owners is how to develop these products quickly without compromising on quality. Our global collaboration will be instrumental in helping our customers develop innovative products that conform with these trends. It’s a big challenge for companies to improve existing formulations – it requires a large and experienced in-house R&D team. With over 500 stock formulas, our R&D specialists will explore novel combinations of ingredients, ensuring products are effective, shelf stable and great tasting”.
“It’s a big challenge for companies to improve existing formulations – it requires a large and experienced in-house R&D team”
The global collaboration will enable Sirio to keep abreast of regional trends, new ingredients, dosage forms and claims to provide customers unique product ideas for line extensions. Another stated aim is to provide customers with more clean-label options for their products such as natural flavours, colours and sweeteners and eco-friendly packaging solutions.
Yang added: “This collaboration is the natural evolution of our commitment to continuous improvement and forward thinking. The key in this industry is speed to market – being able to rapidly bring new products from concept to commercialisation. We take an extremely proactive approach to our new product development pipeline, planning up to three years in advance as to where consumer preferences are heading”.