Leading US-based natural soap brand Dr Bronner’s has announced that it will be working with a new distributor in Japan from March 2019.
Dr. Bronner’s, which is sold in over 35 countries worldwide and maintains a European headquarters in Germany, has appointed Nature’s Way Co Ltd, as its new distributor in Japan.
Japan is a key market in Dr. Bronner’s global portfolio, and the company says it has identified opportunities to expand further into the natural health market, high-end retailers and concept stores.
The appointment of Nature’s Way Co ties in with Dr. Bronner’s recent brand developments, revised media relations and retail strategies, and the upcoming launches of new product offerings. Distribution with the company’s current partner in Japan, Sahara International Group, will continue until the end of March 2019.
Announcing the move, Dr. Bronner’s President, Michael Bronner, issued the following statement: “We are deeply grateful to Sahara International Group and their dedicated team for all their hard work over the past 15 years in supporting us to become an established brand in the Japan natural personal care market. Through their partnership, they have given us a solid base to build on for the next chapter in our journey. In these recent years, we have experienced significant growth globally and we feel it is time to realign our distribution model to best match the needs of our customers, partners, and the evolving international landscape.”
Picture: Dr Bronner’s thanked Sahara International Group for its work establishing the brand in Japan.