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Vitafoods Asia: World’s top nutraceuticals firms expect latest science to transform health offer

As the global nutraceuticals industry prepares to converge on Singapore for the 2018 edition of Vitafoods Asia, leading players say that by harnessing the latest nutritional science the natural sector is transforming concepts of health and wellness.

The drive for this new thinking, says the show’s organiser, is coming from our natural propensity for a sedentary lifestyle and appetite fast food – it’s the (slightly ironic) inspiration for a bourgeoning research industry in support of nutritious foods and ingredients, beverages, dietary supplements, nutricosmetics and personal care.

Product demand is driven by consumers becoming increasingly aware of preventive medicines and the positive link between diet and disease prevention. Modor Intelligence report]that collectively, Japan and increasingly China, India, Australia, Korea, Thailand and Vietnam, are growing the nutraceuticals market in Asia-Pacific by 7.5% year on year.

In 2018, Grand View Research reported[2]that the global nutraceutical market could be valued at $578.23 billion by the year 2025. To take advantage of this market opportunity, distributors, retailers and manufacturers can discover and source high-quality, innovative dietary supplements and functional food and beverages all under one roof at Vitafoods Asia.

Bespoke Manufacturing and Private Labelling
The exhibition is designed to be an easy place to source white-label and private-label products that are ready for market. Buyers can also meet with manufacturers that create bespoke products. There’s plenty of help on hand too for companies looking for guidance on technical manufacturing processes, or how to navigate ever-increasing regulatory complexities. There’s the opportunity to schedule one-on-one consultation sessions with specialists in various fields at the Industry Advice Zoneto discuss regulatory advice, market access information and strategies, and marketing and innovation profiling.

Shaping nutrition for optimal sports performance
Sports nutrition is one good example of a category that is being driven by increasing consumer awareness of the importance of tailored nutrition, especially with the growing uptake of sports and gym membership key Asian growth markets such as China and India.

Speaking about his company’s presence at this year’s Vitafoods Asia, Cosimo Palumbo,  Marketing Director for IDENA S.p.A., says: “This year, IDENA is leveraging the New Products Zone at Vitafoods Asia to launch two new products. Firstly, Vazguard, a Bergamot Phytosome, which uses a highly standardized bergamot polyphenols fraction that is formulated to optimize the biological absorption of bergamot polyphenols.

“The other product is Quercefit, a new natural boost for sports nutrition. Generally, there is poor availability of quercetin, and so we are offering quercetin with the Phytosome delivery system, which helps to improve plasmatic levels of this natural botanical active. This was proven in a pharmacokinetic study in humans. At the show, we will put forward the clinical data available that demonstrates evidence of activity in conditions characterized by an abnormal oxidative stress like intensive training, improving an athlete’s performance and aiding in recovery.”

Leading names
A roster of leading names in food and beverage ingredients are represented at this year’s Vitafoods Asia exhibition, including global player DuPont Nutrition & Health. The company’s regional president, Asia, Dr. Li Yongjing, says: “DuPont Nutrition & Health is a world leader in applying market-driven science and innovation. This year, we want to place products with health-enhancing benefits and solutions backed by groundbreaking science at the heart of our presence at Vitafoods Asia. DuPont will demonstrate excellence in demand-driven health ingredients solutions. We are also committed to sharing the research behind and we will demonstrate how our science can be translated into successful ingredient formulations and product launches at our hospitality suite. We welcome everyone to visit us at the DuPont Hospitality Suite, Angsana 3A & 3B, where our team of industry experts will be present to help turn market challenges into business opportunities.”

Registrationis now open to Vitafoods Asia. Connect with over 5,500 visitors from 60 countries and explore the more than 300 exhibitors of key ingredients, branded, finished goods, medicines, nutricosmetics, personal care and animal nutrition.


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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

Articles by Jim Manson

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