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Bringing the natural and organic products industry the latest natural and eco living news from around the World.

Shoppers More Likely To Buy Sustainable Products That Don’t Look Eco-Friendly: Study

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Could brands persuade more consumers to buy their sustainable products if they make them appear less green? One study says: yes. Green Queen - Read...

Greenwashing In Fashion Is On The Rise, Here’s How To Spot It

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Greenwashing in fashion is on the rise. Learn more about what it means and how you can tell the difference and support the conscious...

OrganiCup changes name to AllMatters to suit product line expansion

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Danish company OrganiCup has rebranded to AllMatters to coincide with the expansion of its range beyond menstrual cups and into other sustainable and recyclable...

Planera claims world first with certified flushable period pads

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UK company Planera has created what it says is the first certified flushable pad, made from just three materials: plant fibres, tree sap, and...

Industrially Compostable Packaging Leader Vegware To Expand Across North America After Novolex Acquisition

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Vegware, a British biobased industrially compostable food packaging company, has been acquired by American packaging firm Novolex. While it will be joining Novelex’s sustainable...

Clean Living highlights conscious consumerism with Born Free

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Eco cleaning brand Clean Living International has entered into a partnership with wildlife charity The Born Free Foundation to highlight the impact consumers’ purchasing decisions have...

The Cheeky Panda announces plans to float on London Stock Exchange

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Sustainable bamboo hygiene brand The Cheeky Panda says it is on its way to becoming the first crowdfunded business to pursue an IPO on...

Olympic athlete joins forces with Mooncup for Planet Earth Games

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Following her appearance at Tokyo 2020 as part of Team GB, Cumbrian Olympic badminton player Lauren Smith has teamed up with Mooncup to present...

Dayrize sustainable marketplace going live to combat greenwashing

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E-commerce platform Dayrize – which plans to build the largest consumer marketplace for sustainable products – has fully launched to democratize sustainable shopping and...

Research confirms surge in consumer demand for ethical products

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Two new surveys have revealed that consumers are demanding more ethical and eco credentials from the brands they are buying. In research from Empathy.co into...

‘Hand sanitizer for clothes’: Australian brand fined $5m for COVID misinformation

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Australian activewear brand Lorna Jane has been fined AUD$5 million for claiming its apparel ‘eliminated’ the spread of COVID-19. The active lifestyle brand caught the...

Wiley’s Finest partners with OrganiCup to help end period poverty in Ghana

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Following its recent partnership with School in a Bag, Wiley’s Finest UK has now teamed with OrganiCup to provide girls and women in Ghana...

New study reveals top five brands consumers view as most sustainable

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New research by Impact looking at the sustainability credentials of 64 retailers and 100 FMCG brands has revealed the top five brands that are...

These New Sneakers Made From Ocean Plastic Are 100% Vegan—Even the Glue.

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ME.LAND, a young footwear label recently unveiled Vivace, a new vegan, and recycled sneaker, in collaboration with the SEAQUAL initiative. Green Queen - Read More The...

Unilever Is Expanding Its Refill and Reuse Program to Reduce Plastic Waste

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Unilever will expand its refill and reuse program across the UK in an effort to reduce plastic waste inherent in the consumer goods industry. Green...