In December the BBC reported that the Collins English Dictionary’s Word of Year 2022 was permacrisis, meaning “an extended period of instability and insecurity, especially one resulting from a series of catastrophic events”. It’s a term that captures perfectly the dizzying sense we have of lurching from one unprecedented global event to another. Some commentators believe a state of permacrisis could turn out to be the defining feature of our era. And it can sometimes seem that we’ve almost forgotten what stability and security ever felt like. This is the new reality that the organic industry must now navigate. So, how should it respond in a permacrisis? And is it mission ready?
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