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Vitafoods sets stage for ‘next generation’ nutraceuticals


Thousands of nutraceuticals and ingredients professionals are in Geneva this week for Vitafoods Europe.

The Natural Products Global team has been walking the showfloor, spotting trends and developments and speaking with top ingredients industry insiders.

Frequently heard buzz phrases at the 2017 event include ‘new generation’ (applied to several key categories of micronutrients and actives), ‘personalised nutrition’, ‘smart’ (-packaging, -delivery), ‘consumer-centric innovation’ and ‘clean labelling’.

Algae-based products have a high profile, as do ‘supergreens’ and current hero herb turmeric. There’s lots of interest too in CBD oil – both in the latest research evidence and regulatory status – and ayurvedic founded products. And, health claims, or no health claims, NPD and innovation in the probiotics field appears to be at an all time high, while hardy perennials like lycopene are given new twists.

Look out in the coming few days for interviews, commentary and an in-depth look at new products launches at this year’s Vitafoods, from the NPG team.





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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

Articles by Jim Manson

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