Impressive export sales at UK-based supplements innovator BetterYou are helping the company deliver record growth of 40% in 2019.
Entering at least one new international market each month, BetterYou has launched into ten new territories so far in 2019 including Australia, Hong Kong and Singapore – taking the total number of countries distributed in to 48.
The British brand is now also being stocked by major Chinese platform online retailer, JD, which has over 300 million shoppers. Typically, it can take up to two years before brands are stocked by the top tier online retailers in China, however BetterYou has achieved this in around a third of this time.
Achieving major growth closer to home, the ambitious brand is exceeding performance targets throughout Ireland and it continues to expand its international footprint, finalising partnerships which will enable the brand to launch into the German, Swiss and Malaysian markets, whilst forming a three-year strategic and sustainable entry into the US market.
“For the past five years, company turnover has grown on average 21 per cent, and for 2019 we have an incredible 40 per cent growth forecasted”
BetterYou’s Boost B12 Oral Spray, DLux 3000 Vitamin D Oral Spray and DLux Infant Oral Spray are the most in-demand products for international markets, with DLux Infant being particularly popular in Asia, the Middle East and North Africa due to these regions registering some of the highest rates of vitamin D deficiency among children.
Gary Shenton, commercial director at BetterYou, says: “It’s an incredibly exciting time for BetterYou as we are embarking on a second decade of growth and development. We have ambitious plans for broader distribution and product development, which will help to realise the true potential of the brand.
“As a multi-million-pound brand, we are thriving in the health marketplace and by cementing relationships with key distributors we are able to make health more accessible for everyone, continuing to meet the needs of our consumer’s ever-changing nutritional requirements, both throughout the UK and across the globe.
“For the past five years, company turnover has grown on average 21 per cent, and for 2019 we have an incredible 40 per cent growth forecasted. We plan to continue to build upon our core business pillars and our five-year plan sets out a goal for a further 120 per cent increase in turnover by 2023.”