Gut health brand Boundless Activated Snacking has closed its third investment round, gaining an injection of £650,000 from a combination of EIS, investment groups, equity stake and angel investors.
The funds will be used for new product development and continued growth of overall brand awareness to help Boundless achieve its mission of becoming ‘the UK’s No. 1 gut health snacking brand’.
“The business was started in 2017 based on the nation’s gut health or lack thereof!” explains founder Cathy Moseley. “With one in four of us heading to the doctors with issues relating to digestive health, I wanted to try and help create a better understanding as to how everyone could improve their gut health and overall wellbeing in an affordable and accessible way. We make activated snacks that taste good and do good we take 100% natural ingredients and make them even better, to leave you and your gut feeling good.”
Boundless has also strengthened its team with a new director and investor, Ben Jones , co-founder of graze.com. Commenting on the move, he says: “I believe a healthy gut equals a healthy mind and body and I’m excited to help Boundless in their next stage of growth”.
The brand has seen 400% turnover growth this year and its range recently went live in WHSmith Travel as part of its meal deal, adding to nationwide listings including Morrisons, Wholefoods and Holland & Barrett, Selfridges and almost 2,000 independents.
The company has also achieved export success in countries including Kuwait, Belgium and Germany.
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