Mexican born beer brand Corona has launched of its new non-alcoholic drink, Corona Cero onto the UK market.
Brewed with 100% natural ingredients, the brand says the 0.0% alcohol alternative has the same ‘crisp and refreshing taste’ as Corona Extra, with ‘subtle citrus notes that deliver a perfectly balanced flavour’, adding that it’s best served cold with a signature wedge of lime.
“We know that day to day life often adopts routine habits that we find hard to break, which is why we’re excited to see people switch from their soft drinks to a natural refreshing alternative, Corona Cero,” says Irini Komodikis, Corona marketing director, Europe.
“Maintaining the same all-natural ingredients our brand is known for, the non-alcoholic drink served at the Nature Exchange gives consumers the chance to break their habits, reconnect with nature and celebrate a more balanced lifestyle.’’
To celebrate the launch, the brand held a two-day Nature Exchange in Spitalfields, London, to coincide with ‘Sober September’ and give consumers a chance to swap out their everyday fizzy drinks in exchange for a free bottle of Cero.
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