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Natural Products Global | Delivering the news in your Natural & Organic sector > Blog > Europe > Scandinavia Beauty > Watch: Holland & Barrett Malmö live pitch highlights
Scandinavia BeautyScandinavia Food & DrinkScandinavia Health

Watch: Holland & Barrett Malmö live pitch highlights

Jim Manson
Jim Manson November 30, 2018
Updated 2018/11/30 at 3:48 PM
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One of the undoubted showfloor highlights of this month’s Natural Products Scandinavia was the Holland & Barrett Live Pitch.

In a lively session hosted by Moreganic Sourcing’s Johan Cejie and Natural Products Global publisher Dominic Roberjot , seven shortlisted exhibitors – Creative Nature, Ginger Diamonds, Miraz Organic, True Gum, Puori and nucao & nupro and UpCircle – competed live for the chance to win a listing with Holland & Barrett Sweden.
Each of the shortlisted brands took to the stage at the Natural Products Talk Theatre to deliver their five-minute ‘live innovation pitch’ to a line-up of H&B judges, including CEO Rikard Furusten; Sunniva Åhlstad, category manager. After final deliberations, the judges decided that Ginger Diamonds, UpCircle, PurePapaya and Pouri should each have the opportunity for further conversations with the H&B buying team.
Watch video highlights of the session below.
The shortlisted brands and products

  • Creative Nature(product: Top-14 Allergen-Free, Organic Wholegrain Banana Bread Mix)
  • Ginger Diamonds(product: Ginger Diamonds)
  • Miraz Organic(product: P’URE Papayacare)
  • True Gum(product: True Gum, 100% natural chewing gum)
  • Puori(product: 5-A-Day Organic Skin Nutrition)
  • Nucao & nupro(product: nupro protein shake)
  • UpCircle(products: UpCircle skincare range)

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TAGGED: featured, Holland & Barrett, Malmo, Scandinavia, Sweden

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Jim Manson November 30, 2018
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