French organic and natural retail chain Naturalia this month opened its biggest store that date in the Paris suburb of Brétigny-sur-Orge.

The new 1000m2 Naturalia Bio Market will carry over 10,000 organic lines and will feature the retailers’ biggest ever bulk self-serve offer, along with in-store bakery, butchery and cheese department. It will also include a Natural Origins (the retailer’s wellness and remedies sub-brand) store-within-a-store feature.

Naturalia (a subsidiary of French supermarket operator Monoprix) is one of the fastest growing organic food retailers in France, with sales of EUR 260 million, and around 150 stores (with plans to grow that to 200 by the end of 2020). The store recorded double-digit growth in 2018, above the speciality organic retail average of 7.5%. Mass retail channels meanwhile capture around

Naturalia’s rapid growth is set against a backdrop of strong organic retail sales nationally, which now total EUR 8 billion. Mass retail captures 46% of the organic market, while specialists take 36% and direct P2C sales account for 13% (small artisan bakers, wine merchants and butchers make up 5% of sales)*.

Photos: Naturalia, via facebook


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