Prinova took visitors to its stand at this month’s Vitafoods Europe event on a ‘demo tour’ of some distinctly on-trend ingredient formulations and products concepts.
The global ingredients and premix specialist, takes pride in its highly customised ‘concept-to-completion’ service, says European marketing specialist, Milena Ferrari. “If a customer has a very specific requirement for a particular health condition, we will work closely with them to develop a highly specific solution. Demos have been part of our trade show mix for a while, but this time we wanted to showcase the full the width of our expertise, and innovative thinking.
“The demo tour we have set up on the stand here in Geneva has been really useful, and a great way to show off a range of formats and innovative delivery systems.”
Ferrari says that Prinova’s ability to meet the growing demand for clean-label products – “customers are looking for transparency, short ingredient lists and in increasingly favour natural and organic ingredients” – means that is a natural partner for natural products brands.
The demo tour featured a range of finished products from Prinova’s customers, and some of its own latest formulations and product concepts, including:
Organic bone broth soup
OmniBroth is a high-collagen bone broth produced by Essentia Protein Solutions. Rich in collagen proteins, amino acids and other nutrients, its benefits include fat loss, enhanced satiety, and improved bone strength and density. It acts as a base for ready-to-drink bone broths and other nutrient-dense soups. At Geneva, Prinova was showcasing three flavour-rich savoury soups that highlight OmniBroth’s versatility and unique nutritional profile.
Yuzu cherry-flavoured collagen shot
Collagen will also feature in a yuzu cherry-flavoured shot featuring OmniCol 110, a taste-neutral powdered protein developed by Essentia Protein Solutions. OmniCol 110 is 100% natural, free from dairy, soy, grain and gluten. It is non-GMO and low in fat.
Vegan sugar-free gummies
Active TR Natural Caffeine, a micro-encapsulated ingredient from AnaBio Technologies Ltd. Active TR®Natural Caffeine has proven benefits for athletes and provides delayed pulsative release of caffeine over several hours, helping prevent overdosing. It will feature in a convenient vegan sugar-free gummy that can help enhance focus and improve energy levels during exercise.
Vegan protein shake
Prinova is also working to meet the current high demand for plant-based proteins. New recipes featuring pea and rice protein showcased how Prinova has been working on ways to improve texture and mouthfeel, and making plant-based beverages closer to a diary drink experience.
Nootropic beverage
Nootropics, also known as cognitive enhancers, are supplements that help improve aspects of brain function such as focus and memory. Prinova has used a blend of botanical extracts, amino acids and vitamins to create a non-stimulant nootropic beverage. These ingredients are selected to work in synergy to improve cognition and reduce stress.
Sugar-free L-Carnitine gummies
Finally, visitors who took the demo tour were also able to sample sugar-free gummies dosed with the fat-burning ingredient L-Carnitine. L-Carnitine is also reported to help improve muscle recovery and enhance memory and concentration levels.