The US arm of the world’s leading meal kit company, Berlin-headquartered HelloFresh, has acquired American organic meal kit business Green Chef.
HelloFresh US says it will add Green Chef’s organic menus to HelloFresh’s product portfolio, with the organic brand able to leverage HelloFresh’s scale and resources to drive continued growth.
“Our customers are at the centre of our thinking when it comes to offering great dinner experiences. Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans,” said Tobias Hartmann, president for North America at HelloFresh.
“HelloFresh will now offer the most customized meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”
“We were the first certified organic and gluten-free meal kit company in the US, an important distinction to consumers who are committed to eating organically or are sensitive to gluten. With HelloFresh, we will only further amplify our mission to give consumers across the country a simple way to eat and live healthier,” said Michael Joseph, chief executive officer of Green Chef.
The HelloFresh Group operates in the US, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. The company delivered 39.5 million meals in the 3-month period from 1 October 2017 to 31 December 2017 to 1.45 million active customers.
HelloFresh was founded in November 2011 in Berlin and went public in November 2017 at the Frankfurt Stock Exchange in Germany. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto.