HOLLAND & BARRETT - BULLRING - BIRMINGHAM Picture by Adam Fradgley Pictured Bullring Holland & Barrett store & staff FOR FURTHER DETAILS CONTACT: Kiran Dillon [email protected] or (0)1273 712000 or (0)1273 712064 see www.thisispegasus.co.uk

Leading health food chain Holland & Barrett is partnering with data science company, Starcount, as part of a three-year programme of “transformational” change.

Holland & Barrett says the new partnership with Starcount – which describes itself as a specialist in “the science of purchase and intent” – will help it to “enhance customer understanding”. Starcount will be generating data led insights, enhancing offer and content personalisation through H&B’s ‘Rewards for Life’ membership programme.
Rewards for Life, which currently has over 7 million active members in the UK, has become a key tool for customer insight and engagement at the retailer.
Peter Aldis, CEO, Holland & Barrett, said: “I am delighted to be welcoming Starcount as a strategic partner of Holland & Barrett and am really excited about the opportunities that lie ahead as we look to enhance and accelerate our customer focused capabilities. Starcount has highlighted significant incremental opportunities for the business from taking a more data and customer driven approach, and we look forward to working together to activate these.”
Edwina Dunn, CEO, Starcount, said: “We are delighted to be working with Holland & Barrett and partnering with them to help improve the customer experience, across both the physical retail estate and all digital channels. We have identified a number of opportunities to help Holland & Barrett improve its product range, price and promotion strategy and personalised customer communications and are very excited to be part of Holland & Barrett’s transformation. Starcount’s expertise is the science of purchase and intent, understanding the drivers behind Holland & Barrett’s customer purchases to help deliver growth and profitability, ensuring an unrivalled customer experience.”
Holland & Barrett is Europe’s largest specialist health and wellness retailer and operates more than 1,150 stores worldwide (including 800 in the UK and Ireland) as well as a substantial e-commerce business. The retailer was acquired in summer 2017 by L1 Retail in a deal worth £1.77 billion.