Meat Giant JBS Acquires Dutch Alternative Protein Brand Vivera For Plant-Based Pivot

JBS has announced that it has acquired Dutch plant-based meat maker Vivera in a €341 million (US$410 million) deal. The move by the world’s biggest meat processing corporation is part of its strategy to “boost” its plant-based platform in response to shifting mainstream consumer demand.  Brazilian meat giant JBS has entered into an agreement to…

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