Europe’s leading sustainable business event, Natural & Organic Products Europe has announced a major new initiative to help connect natural and organic food, drink, beauty and health brands with leading retailer, Whole Foods Market UK.
Returning to ExCeL London on 16-17 April 2023, the Whole Foods Market UK buying team have already confirmed their attendance to the trade show and will take part in a range of carefully curated meetings over the two days. Whole Foods Market’s involvement with Natural & Organic Products Europe will provide an exclusive opportunity for exhibiting brands (including many start-ups) to facilitate a life-changing partnership with the major retailer, who have 500 stores in North America and 7 in London.
“As Whole Foods Market continues to lead the way in bringing innovative trends to the high street and unique food, drink and health and beauty developments from across the globe, we are delighted to be attending next year’s Natural & Organic Products Europe,” says Jade Hoai, Executive Leader – Operations, Whole Foods Market.
She continues: “The event is a chance to focus our priorities on quality, local and sustainability in all new product initiatives, which for Whole Foods Market is at the centre of our business to make sure we are nourishing people and the planet. We look forward to attending the event to network and stay current with the latest trends and research in the industry.”
As well as the one-to-one meetings, Tim Howard, Category Merchant – Culinary, and Jade Hoai, Executive Leader – Operations at Whole Foods Market will be part of the judging panel for the prestigious Natural & Organic Innovation Awards Europe and will also present an award at the ceremony. Cillian Cook, Category Merchant – Health & Beauty, Whole Foods Market will also present an award at the dedicated Natural & Organic Beauty Innovation Awards.
Natural & Organic Product Europe’s Event Director Carol Dunning says: “Since 1997, Natural & Organic Products Europe has built a strong reputation for shaping the natural, organic and sustainable sector along with our retailers and buyers who have come each year to do business. We are thrilled to have worked with Whole Foods Market over the years, but this is another step up in our working relationship to build a perfect partnership.
We cannot wait to introduce the buying team to our exhibitors to find the latest innovative products on the market from the organic and natural world, including the biggest range of sustainable products! The show truly is the meeting place for the industry, and we look forward to welcoming them and other important buyers to the show on 16th and 17th April in London.”
A successful return
The growing natural, organic and sustainable industry came out in force to attend the 2022 edition of Natural & Organic Products Europe – which took place at ExCeL, London over the 3-4 April. Covering the fastest growing sectors in retail, including organic, vegan, and free-from food, drink, supplements, personal care, and natural beauty, the show annually attracts over 10,000 total attendees from the Independent Retailers, Wholesalers, Distributors, Pharmacies through to major multiples – including Planet Organic, Better Food, TK Maxx, Holland & Barrett, Waitrose, Ocado, Lloyds Pharmacy, and many more.
Natural & Organic Products Europe will return to ExCeL London on 16-17 April 2023. To book a stand or register your interest in attending, please visit www.naturalproducts.co.uk.
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