Exhibitor PRESS RELEASE: NATRUE at Eco Life Scandinavia 

NATRUE will attend Eco Life Scandinavia, the biggest natural and organic trade event in the Nordic countries, which will take place from 17 to 18 November 2021 in Malmö (Sweden). Consumer demand for clean, organic, and natural beauty products continues to grow in this region, and this event will be a perfect opportunity to meet and learn more from well-established brands and new start-ups.

For the 2021 edition of Eco Life Scandinavia, in addition to exhibiting, NATRUE will share two informative presentations:
1. With the objective of better understanding how to build the credibility for the consumers against greenwashing, on Wednesday 17th, Viktoria Potko, Label & Events Officer at NATRUE, will hold a seminar entitled “Building credibility in the ever-growing landscape of “clean beauty”. Together with Håkan Wahlstain from Tash Sisterhood’s, a NATRUE certified brand, Vikoria Potko will discuss how to achieve our certification, and the benefits of being part of the NATRUE family.

2. The pandemic has boosted consumer awareness of the importance of sustainability. In the field of natural cosmetics, it is crucial to adopt internationally recognized criteria. With this as a context, on Thursday 18th, Diana Malcangi, External Scientific and Regulatory Consultant at NATRUE, will share a presentation entitled “The pandemic’s impact on the natural beauty industry and the NATRUE label as the key for more sustainable cosmetics”.

Come and visit us at stand B11!

In case you missed it…
Earlier this year, Viktoria Potko was featured in a series of interviews with industry experts published by Eco Life Scandinavia. If you missed it, don’t worry! Simply follow https://www.ecolifeshow.com/qa-interview-with-viktoria-potko/
to learn more about the biggest challenges and the biggest opportunities facing the natural and organic cosmetics sector today.

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