Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses
New for Easter from NOMO is its Orange Crunch Egg & Bunny and Caramelised Biscuit Egg and Bar – both of which have already picked up a gold and silver accolade respectively at this years’ Free From Awards. NOMO brand manager Jacqueline Tyrrell says: “Having allergies or intolerances can be hugely stressful – especially at big seasonal moments like Easter – where chocolate forms a big part of celebrations. NOMO exists to ensure no one misses out and we’re confident that the hunt for an appropriate Easter egg for allergy sufferers is over. Our newest range will create fun memories for adults and children who can for the first time partake in traditions, like Easter egg hunts, without the angst. Our newest range of flavours and formats also provide excellent options to many mainstream customers who are looking to try more vegan products.”
Cypressa has undergone a rebrand to reflect its heritage and align with its ‘Foods of the Sun’ slogan. The contemporary new look incorporates illustrations inspired by the sun-drenched lands where it sources its products with vibrant colours of the Mediterranean, Middle East and beyond. Cypressa’s new branding is designed to evoke happiness with five designs that reflect the climates and landscapes in which its authentic foods are grown. “We’re incredibly excited to unveil this full rebrand at a time where Cypressa is going through a period of expansion and bringing new products into the range,” says Harry Constantinou, commercial controller at Cypressa. “The brand has come a long way over the last ten years, since the last designs were put together, and we wanted something that not only reflects Cypressa today, but where we see the brand heading over the coming years.”
Comvita’s latest product is Olive Life, a high-potency olive leaf extract offering a plant-based daily antioxidant, high in oleuropein and polyphenols, clinically proven to support immunity and defence functions. Olive Life is produced from freshly picked olive leaves to ensure the quality and dosage of oleuropein are not reduced. Its benefits include up to 30 times more polyphenols than extra virgin olive oil and up to five times more antioxidant power than vitamin C. Olive Life also supports general wellbeing and aids with protection against cellular damage, neutralizing the harmful effects of reactive oxygen and nitrogen species produced during oxidative stress and inflammation. Olive Life is available in liquid and capsules.
WNWN Food Labs, the first to bring cocoa-free chocolate to market, has raised $5.6 million (£4.5 million) in financing in a round led by PeakBridge, a food tech VC firm investing in innovative, scalable, climate- and health-focused companies with protectable technologies. WNWN will use the investment to scale up manufacturing and add headcount as it prepares for a UK retail launch later in 2023. Cocoa-free WNWN products produce 80% less carbon emissions than conventional chocolates, based on an internal lifecycle analysis. “With PeakBridge’s partnership and team, we are well on our way to create a tastier, more ethical future of food,” says WNWN CEO Ahrum Pak. “This investment is also very timely given the new European ban on cocoa linked to deforestation, as WNWN can reduce the cocoa supply chain’s strain on the planet and on cocoa farmers entrenched in poverty.”
Osavi has launched Hair, Skin and Nails – a supplement specifically for women to reduce the impact of ageing from the inside out with a formulation including patented VERISOL bovine bioactive bovine collagen peptides, which are optimized to stimulate the production of collagen. VERISOL is clinically proven to improve hair thickness, improve skin elasticity, reduce wrinkles and improve the structure and appearance of nails. Osavi’s collagen is available as a highly digestible odourless and tasteless powder with excellent solubility which can be used in cooking or added to hot or cold drinks. Easily absorbed by the body, it is more effective than collagen creams applied to the skin, especially for women aged 45-60, says the brand, as VERISOL directly stimulates the collagen metabolism in the dermis – the middle layer of the skin rather than just the outer layers of the skin.
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