By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
  • Food & Drink
    Food & DrinkShow More
    CAECV wins the Eco & Organic Award for its campaign to promote and consume organic products
    June 9, 2023
    BettaFish Launches Vegan Canned Tuna As It Hits a Conservation Milestone
    June 9, 2023
    Hello from a honey family
    June 8, 2023
    FTA presents opportunity for reduced RRP manuka
    June 8, 2023
    Natural Products News’ spotlight series
    June 8, 2023
  • Health
    HealthShow More
    Sabinsa Wins 2023 Technology Innovation Award in China for LactoSpore
    June 8, 2023
    Natural Products News’ spotlight series
    June 8, 2023
    biomega® announces first Environmental, Social and Governance Report
    June 7, 2023
    GOED Publishes Comprehensive Report on EPA and DHA Omega-3s’ Impact on Brain Health
    June 7, 2023
    New – 12 Tissue Salts from Helios Homeopathy
    June 6, 2023
  • Beauty
    BeautyShow More
    Natural Products News’ spotlight series
    June 8, 2023
    Kerfoot empowers women in Ghana by sourcing sustainable shea butter for its speciality oil blends
    June 7, 2023
    Six-strong line of toothpastes from Ben & Anna
    June 6, 2023
    Wild Science Lab formulates hair growth collection
    June 6, 2023
    Willowberry brings energy to age with new campaign
    June 5, 2023
  • Eco Living
    Eco LivingShow More
    On location: Plantopia works with Ocean Waste Plastic
    June 9, 2023
    GOTS adopts AI to prevent organic fraud
    June 7, 2023
    Six-strong line of toothpastes from Ben & Anna
    June 6, 2023
    Natural Products News’ spotlight series
    May 18, 2023
    Truthpaste gets fresh with new probiotic mouthwash line
    May 15, 2023
  • World News
  • Distributors Wanted
  • Supplier Connections
Reading: New study reveals top five brands consumers view as most sustainable
Share
Sign In
Notification Show More
Latest News
CAECV wins the Eco & Organic Award for its campaign to promote and consume organic products
June 9, 2023
The ecological area grows by 9.80% in the Region of Murcia
June 9, 2023
Ecovalia presents the European Congress of Organic Production at Organic Food Iberia
June 9, 2023
On location: Plantopia works with Ocean Waste Plastic
June 9, 2023
BettaFish Launches Vegan Canned Tuna As It Hits a Conservation Milestone
June 9, 2023
Aa
Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
Aa
Search
  • Food & Drink
  • Health
  • Beauty
  • Eco Living
  • World News
  • Distributors Wanted
  • Supplier Connections
Have an existing account? Sign In
Follow US
  • Blog
  • Blog
  • Advertise
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Natural Products Global | Delivering the news in your Natural & Organic sector > Blog > Eco Living > Eco-Household > New study reveals top five brands consumers view as most sustainable
Eco-HouseholdEuropeFeatured

New study reveals top five brands consumers view as most sustainable

Caroline Sommerfelt
Caroline Sommerfelt July 16, 2021
Updated 2021/07/16 at 11:25 AM
Share
3 Min Read
SHARE

New research by Impact looking at the sustainability credentials of 64 retailers and 100 FMCG brands has revealed the top five brands that are perceived by consumers as being the most sustainable.

The study of 6,000 consumers found that social responsibility, environmental friendliness, financial responsibility and ethics were the top factors influencing their perception of sustainability. The sample assessed the brands on these factors and scores were weighted according to the importance of each. The brands were then given an overall ‘sustainability score’ out of 100.

Ecover headed the top five with a sustainability score of 80.1, followed by Rude Health (72.60), Linda McCartney Foods (72.5), Method (72.1) and The Cheeky Panda (70.7).

The consumer research agency highlights that top five were specifically created with sustainable messages as their USP. “Ecover and Method, for example, were created to reduce the environmental impact of cleaning products; Rude Health and Linda McCartney make dairy-free and vegetarian alternatives, and the Cheeky Panda produces sustainable essentials such as toilet paper and wipes,” it says. “Over 75% of consumers think that each of these brands are environmentally friendly and almost 70% think that they are socially responsible.”

Driven by increasing media attention, sustainability is becoming increasingly important to consumers

It also stresses that the top five are all smaller brands, against which more established names are struggling to compete, although some are beginning to make headway in improving perceptions of sustainability. However, FMCG brands have more to do to convince consumers of their concern for the environment, says the agency.

Other findings include the fact that although consumers believe the Government is most responsible for fighting climate change, more than half also hold manufacturers responsible, with 86% saying they need to do more for the environment. A third don’t believe brands’ environmentally-friendly claims, with this rising to 42% when it comes to the soft drinks sector. 80% of consumers also want companies to be more transparent about their environmental policies and 65% want to know what they’re doing to be environmentally-friendly now, not what they plan to do.

“Driven by increasing media attention, sustainability is becoming increasingly important to consumers,” comments Tom Gould, research director at Impact. “For example, 64% say that their views of plastic packaging have been influenced by what they see in the news. Our study shows that consumers want to see brands addressing the issues they see talked about in the media. It’s more important than ever that brands are communicating environmental issues in the right way and in the right places not only to be taken seriously by consumers, but to avoid controversy.”

The post New study reveals top five brands consumers view as most sustainable appeared first on www.naturalproductsonline.co.uk.

You Might Also Like

CAECV wins the Eco & Organic Award for its campaign to promote and consume organic products

The ecological area grows by 9.80% in the Region of Murcia

Ecovalia presents the European Congress of Organic Production at Organic Food Iberia

On location: Plantopia works with Ocean Waste Plastic

Hello from a honey family

TAGGED: Natural Products News, sustainable brands

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Caroline Sommerfelt July 16, 2021
Share this Article
Facebook TwitterEmail Print
Previous Article EU Unveils Broad Climate Plan To Reach Net-Zero By 2050
Next Article Tesco’s Vegan House Brand Wicked Kitchen Is Coming to the US

Stay Connected

Facebook Like
Twitter Follow
Youtube Subscribe

Latest News

CAECV wins the Eco & Organic Award for its campaign to promote and consume organic products
Campaigns and NGOs Europe Featured Food and Drink Iberian Food & Drink Iberian News Organic June 9, 2023
The ecological area grows by 9.80% in the Region of Murcia
Agriculture Environment Europe Iberian News June 9, 2023
Ecovalia presents the European Congress of Organic Production at Organic Food Iberia
Agriculture Campaigns and NGOs Certification and Standards Environment Europe Regulation and Policy Scandinavia Beauty June 9, 2023
On location: Plantopia works with Ocean Waste Plastic
Asia Eco Living Environment Europe Guest comment NPG Comment Packaging June 9, 2023
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg
@NPGalerts
885 Following
683 Followers
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg Jun 9, 2023
Featured Supplier! Füd is a naturally light, plant based blend of fruit juices, vitamins, minerals & electrolytes.… https://t.co/h8Vbup4huw
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg Jun 9, 2023
Children’s wellness segment maintains healthy growth. Source - New Hope Network. Find out more:… https://t.co/B07jInZ8gl
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg Jun 8, 2023
Featured Supplier! FRUU is a multi-award winning London based cosmetics company that turn ‘wonky fruits’ into susta… https://t.co/J5FNM7sVv9

Advertise

  • Advertise with us
  • Advertise with us
  • Newsletters
  • Newsletters
  • Deal
  • Deal
  • Distributors Wanted

You Might also Like

Campaigns and NGOsEuropeFeaturedFood and DrinkIberian Food & DrinkIberian NewsOrganic

CAECV wins the Eco & Organic Award for its campaign to promote and consume organic products

June 9, 2023
AgricultureEnvironmentEuropeIberian News

The ecological area grows by 9.80% in the Region of Murcia

June 9, 2023
AgricultureCampaigns and NGOsCertification and StandardsEnvironmentEuropeRegulation and PolicyScandinavia Beauty

Ecovalia presents the European Congress of Organic Production at Organic Food Iberia

June 9, 2023
AsiaEco LivingEnvironmentEuropeGuest commentNPG CommentPackaging

On location: Plantopia works with Ocean Waste Plastic

June 9, 2023
//

Natural Products Global is a one-stop global news resource for natural & organic industry professionals.

Natural Products Global is a one-stop global news resource for natural and organic industry professionals. Offering a mix of original content and aggregated news from leading industry websites.

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
Follow US

© 2022 Natural Products Global NPG | All Rights Reserved

Sign Up!

Subscribe to our weekly newsletter and get the latest natural & organic industry news delivered to your inbox

Name(Required)
Password(Required)
Strength indicator
This field is for validation purposes and should be left unchanged.
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?