British handmade organic chocolate brand, Seed and Bean, is set to further strengthen its exports business after securing two major international contracts.
Four of the brand’s lines are now available in 205 La Vie Claire stores across France. From February 1, 2019, the brand will break into the US, when it launches nine flavours in ten Central Market stores across Texas.
These latest contracts build on Seed and Bean’s strong foundation in 22 countries, with overseas sales accounting for 40% of the company’s turnover. With guidance from the UK Department for International Trade (DIT), the company is playing its part in meeting rising global demand for organic chocolate, which is forecast to grow at a CAGR of 2.38% to 2021.*
Suzy Bolton, DIT East Midlands international trade advisor said: “I have been delighted to support Seed and Bean with its export development. I believe its range of chocolate with its differentiated flavours, branding and packaging gives it a competitive edge and this, together with its commitment to export development, has brought them success.
“We provided funding support for ISM Cologne and Biofach in January and February of this year, where the company met contacts from La Vie Claire, through which it subsequently secured a listing. Seed and Bean has also had access to market intelligence and support from our trade teams overseas. We’ve just helped to fund a trip to Texas for a sampling promotion with Central Market.”
Increased demand for better-for-you, better-for-the-planet products has placed organic chocolate firmly back in the spotlight. For consumers, ‘ethical’ has come to encompass a transparent supply chain, ingredient traceability and sustainably sourced, organically produced, natural ingredients. Seed and Bean aims to be at the forefront of this trend. The brand says its ethos is built on “combining adventurous flavours and English botanicals with 100% green credentials”. The complete range is Fairtrade, Soil Association Organic and has a fully recyclable and compostable packaging.
Business owner, Oliver Shorts (pictured) explains: “Exporting has been a key part of our business development since the brand was founded in 2005, as we work towards our goal of being the number one organic chocolate brand. Trade shows are a key platform for us to establish and develop relationships with international contacts. The DIT have been a paramount support, helping us to fulfil this strategy. As a result, we continue to increase our sales within the growing organic chocolate market.”
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