Headline sponsors and big-name brands are getting behind the Go! Organic Festival, a major new organic consumer event taking place in the British capital this summer.
The show, which will be staged at London’s iconic Battersea Park on 8-9 September, is shaping up to be one of the most important new initiatives seen for the UK’s increasingly important and growing organic sector, according to organiser (and Natural Products Global publisher) Diversified Communications.
Community Foods, Abel & Cole, Clearspring and G’s Fresh are already confirmed as sponsors of the event, with the Soil Association and the Organic Trade Board supporting as marketing and event partners. Stand sales are also reported to be going well, with the founding exhibitor list now including leading brands Organico, Infinity Foods, Godminster Cheese, Greenfibres, Natracare, Green People, G&G Vitamins, Yogi Teas, Motion Nutrition, Woodland Trust, London & Scottish and Vintage Roots.
Diversified says the show is on track to be a sell-out, with over 100 exhibitors attending to meet the 15,000 consumers expected to attend.
Amanda Thackray, Go! Organic Festival sales manager, commented: “We are thrilled to have industry-wide support for the event. We know that launching a new event on the scale of GO! is ambitious, so it’s great to have had such an incredible response with virtually everyone we talk to wanting to get involved in one way or another. I really feel this has the makings of something that will become a really important annual highlight for our industry, which will help to promote the benefits of organic to a wider audience, in a fun and entertaining setting.”
Anna Rosier of the Organic Trade Board commented: “The Organic Feed Your Happy team are excited to be one of the first to support the festival, being part of the team, making sure as an industry we communicate organic in a consistent, enjoyable and motivating way, so everyone who attend the festival walks home with a smile on their face, tell stories about their positive organic experience at the festival and help grow sales in the UK.”
The event will feature celebrity talks, education, great music, street entertainment, a fun fair, children’s farm, organic food, kids entertainment, farmer talks, lifestyle, wellness workshops and classes, plus the Stroud Brewery GO! Organic Beer Festival. Big name personalities and acts have already confirmed attendance and will be announced in the coming weeks.
“Community Foods are really excited to be able to support the very first Go! Organic Festival,” said Tracy Kane of Community Foods. “There is such a buzz around the organic sector at the moment. It is a great initiative to showcase our fantastic, burgeoning industry, which providing visitors with a brilliant day out for all the family.”
According to the organiser, the event aims to provide an effective communication platform for the organic industry to reach, inform and educate consumers about the benefits of organic, in an inspiring, fun, informative and entertaining way, with a view to help to grow the consumption of organic in the UK, and to provide an effective sales and marketing platform for companies involved in the sector. The event will be subject to a substantial marketing, PR and social media campaign, and expects to attract in excess of 15,000 visitor in the first year.
To register an interest in attending, visit www.goorganicfestival.co.uk/tickets.html.
For further information about getting involved, please contact Amanda Thackray at [email protected].