Finland’s organic food association Pro Luomu has secured significant new funding from the European Union (EU) for its communication programme. 

The aim of the approved programme is to raise consumer awareness about organic products and increase organic consumption in Finland. The EU funding will cover 70 per cent of the total costs of the programme.

The EU has invested heavily in agri-food communication and promotion activities by increasing the amount of funding available each year. In 2005, a total of €60 million was allocated for promotion campaigns, whereas this year the amount had already increased to around €200 million. 

Pro Luomu received almost €1 million in funding from the priority area targeted at communications around food quality systems.

“The funding granted to Pro Luomu is very important, as it will encourage other Finnish organisations to apply for EU promotion funding,” says Anna-Leena Miettinen, head of unit from the Ministry of Agriculture and Forestry.

Photo: Pro Luomu, via facebook.