UK-based water kefir, organic juices and shots brand, Purearth, has reported a 254% sales increase since the beginning go the Covid-19 pandemic, with overall order numbers up 320% year-on-year.
The brand puts this strong performance down to current high demand for immunity boosting products, and growing consumer awareness of the link between gut-health and overall health. Purearth says its customers regularly cite immunity benefits as key consideration in their purchasing decisions. And it says visitors numbers to its website are double that of the same period last year.
“The pandemic has led many to review their lifestyle and seek out gut-loving and immunity boosting ingredients”
Tenna Anette, co-founder of Purearth, says “The pandemic has led many to review their lifestyle and seek out gut-loving and immunity boosting ingredients to help strengthen their immune system. At Purearth we ensure that every ingredient used has a purpose and a positive effect on our health and wellbeing. In the current climate, the need to nourish our bodies has never been more pertinent.”
Purearth’s product portfolio is rooted in “gut-loving” products with a “feel good, inside out” positioning. From the Revival Pack to the Immunity Reboot Cleanse, its selection of cleanses, shots and Water Kefirs “help to replenish and restore the mind and body”.