Atlit, Israel-headquartered Salt of the Earth has signed a string of new distribution agreements – in Australia, Poland, South Africa, and Thailand – for its clean-label Mediterranean Umami savoury flavour enhancement and sodium reduction ingredient.
The company is expanding offerings of the plant-based ingredient by partnering with leading food ingredient distributors around the world.
These global deals have served to underline the broad functionality of this ingredient and have elicited the company to identify several key factors for marketing Mediterranean Umami in four new countries:
• In Thailand, Wang Chemicals will market Mediterranean Umami as a natural alternative to MSG as well as for salt-reduction. Natural products and clean-label ingredients are on-trend in Thailand.
• Australian-based Ingredientbox is harnessing the savoury flavour enhancement properties of the ingredient in a number of food products.
• Bajar, Poland, cites a growing demand for premium products using only natural ingredients. In addition, many Polish food manufacturers specialize in private label manufacturing for export to Western Europe, and so are required to adhere to WHO and EFSA sodium recommendations.
• WCA Life Science will provide the natural salt-reduction solution to manufacturers meeting compliance with South Africa’s mandatory salt reduction policy. The growing acceptance of Mediterranean Umami in the market is supported by the increased consumer demand for healthy and clean label foods.
“We are pleased to announce these new commercial partnerships around the world, expanding the reach of Mediterranean Umami,” says David Hart, business Unit director for Salt of the Earth. “Each of these companies is a leader in its respective market, with extensive experience bringing value-added ingredients to the food industry. We look forward to working closely with them and their customers to help create tastier and healthier foods using Mediterranean Umami.”
Mediterranean Umami is a distinctive blend of simple, consumer-friendly ingredients based on natural plant extracts combined with sea-salt. It was granted an IFT17 Innovation Award and provides multiple functions as a savory flavor enhancer, a salt-reduction agent, and a sugar reduction ingredient.
May 3, 2022