Following the launch of its UK e-commerce site in October, Sephora has revealed that its first UK bricks and mortar location will be in Westfield London in White City.
Slated for a March opening, the 6,000sq ft store will stock a wide range of beauty and wellness products from over 140 names, including some brands exclusive to Sephora UK as well as its own collection.
Featured in the store will be a Grand Beauty Hub designed to ‘provide memorable experiences for customers as they explore make-up, skincare, haircare, fragrance, body and personalized gifting’, says the retailer.
“Sephora has transformed the beauty experience of customers all over the world and we are delighted to bring our inspirational in-store environment to London, which has some of the most demanding beauty fans in the world,” said Sephora president Europe, Middle East, Sylvie Moreau in a statement. “We know that London’s youthful and inventive vibe is one of the best places on in the world for us to introduce some of the innovations that will make the Sephora experience even more extraordinary in the future.”
Commenting on its new resident, Westfield London general manager, Katie Wyle, says: “Sephora is one of the most requested stores by Westfield London customers and I am delighted they have chosen our destination to open their first physical store in the UK.”
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