In our Speaker Spotlight series, get to know our speakers before you see them. Find out what trends Lauren Murrell predicts this year, who they admire in the industry, and why you should attend their session at Natural & Organic Products Europe in April.
Give us an example of what your business is doing to become even more sustainable?
We have made our biggest commitment to sustainability by becoming a certified B Corporation. It’s deemed the gold standard in sustainability, plus independent validation that a business meets high standards of verified performance, accountability, and transparency.
It impacts every aspect of how we run our sister-founded business, from our ingredients and packaging and even our legal constitution as a business, to support people, planet and profit.
What’s the most rewarding aspect of your role and the most challenging?
The most rewarding is seeing the positive difference we make to our customers’ lives. We’ve received thousands of reviews with customers sharing how their skin has improved, along with their confidence and mental health. Seeing the tangible difference we’re making is incredibly fulfilling. The most challenging is making a positive impact with as small a footprint as possible. There’s no silver bullet and always room for improvement, it’s definitely a work in progress.
What’s the best advice you’ve ever been given?
A quote which has become my mantra: “Live life as if everything is rigged in your favour”. With the hurdles life has presented and the challenges as an entrepreneur, this is my guiding beacon.
Tell us a fun fact about yourself that most people don’t know
My blood type changed! After life-saving stem cell transplant from my sister, Sarah, my life was saved after I was diagnosed with leukaemia. What’s more, she saved my skin too. With the skincare formulations she originally developed for my sensitive, stressed skin, which has since become our multi award-winning skincare collection at By Sarah London.
See Lauren Murrell’s session ‘Meeting the green consumer challenge‘. Register for a trade ticket here.
The post Speaker Spotlight: Lauren Murrell – By Sarah London appeared first on Natural Products Europe.