Sustainability quantified: choosing and communicating the right claims to the right audience
SPEAKER: Povilas Sugintas, Euromonitor International
With the sustainability movement going mainstream worldwide, and especially in Scandinavia, the market is getting crowded.
To succeed and stand out, companies must take a much more measured, tactical approach. Whether it’s ingredients, production or packaging, using and communicating the right message is crucial.
Povilas Sugintas from Euromonitor International advocates for a data-driven approach, something that is now possible due to the rise of e-commerce.
The Rise of Dairy Alternatives
SPEAKER: Ekaterina Tretyakova, Euromonitor International
Benefitting from the pant-based trend, dairy alternatives in Western Europe continue to show strong potential.
Ekaterina Tretyakova from Euromonitor International covers the main trends, drivers and innovations, as well as the opportunities they create for the players in the dairy alternatives market.