With only a few days to go, beauty professionals from around the world are preparing to visit the leading trade show for natural and organic products, to find out what’s new and next in the world of sustainable beauty. The Natural Beauty Spa Show (part of Natural & Organic Products Europe) will return to ExCeL London on 3-4 April.

“For years the tradeshow has been integral in helping to platform indie beauty brands who have championed planet friendly, clean and conscious formulations since day one” says event director Carol Dunning. “Now, these companies, who have grown and developed alongside the show, triumphantly sit alongside mainstream beauty brands in stores across the world and featured regularly in the mainstream media – and we’re so proud to see it.”

In 2020, the natural cosmetics market reached £221 million revenue in the UK and in Europe generated €1.9 billion, which estimates to rise by €2.9 billion by 2025 (Statista). The industry is thriving, which is why there’s never been a better time to make a visit to the Natural Beauty & Spa show.

The two-day event will feature over 350 beauty brands – including natural, organic, cruelty-free, and plastic free skincare cosmetics and personal care products. Many of these are launching to market for the first time. Additionally, the show will have its own New Products Showcase area, an exciting awards ceremony, and a world-class seminar programme – with four panel sessions (two hosted by the Soil Association Beauty).

From CBD to planet-positive beauty

Expert speakers from the British Beauty Council, Weleda, NATRUE, UpCircle, Soil Association, Beauty Kitchen, The Vegan Society, The CTPA, and more, will take to the stage over the two days to discuss a range of topics to help thousands of retailers, distributors, spa and salon owners streamline their businesses.

Millie Kendell OBE, CEO of the British Beauty Council, has been instrumental in the success of cult brands and was awarded an MBE in 2007 for services to the cosmetics industry. Kendell will be joining a panel session, hosted by beauty expert and consultant Helen Yeardsley, titled ‘Decoding Green Beauty’. This session will discuss greenwashing in 2022 and how the Sustainable Beauty Coalition is helping to drive ethics, sustainability, transparency and honest communication higher up the beauty agenda.

Panellists include Jayn Sterland (Sustainable Beauty Coalition Chair and MD of Weleda); Diana Verde Nieto (Global Sustainability Expert and Founder/CEO of Positive Luxury); and Jessi Baker (Founder & CEO of Provenance).

Soil Association will be giving an overview of their annual Beauty and Wellbeing Organic Market report 2022, followed by a discussion on how certified organic beauty plays a key role in the sustainability agenda. As well as this, Amarjit Sahota, founder & president of Ecovia Intelligence, will share the top sustainability trends to watch in the beauty industry based on consumer research.

Leading health expert Marilyn Glenville PhD will talk about ‘Beauty from the Inside Out’ – the role of nutrition in healthy ageing; Nick Tulloch, Chief Executive of Voyager, will outline the growth of CBD Beauty and Anna Brightman, Co-Founder of UpCircle Beauty, will share her brand’s story on giving salvaged natural ingredients a new lease of life.

To view the full seminar programme, please visit www.naturalproducts.co.uk/seminars-2022.

Free registration still open

Natural & Organic Products Europe will bring together 1000+ brands across five exciting sections: Natural Food, Natural Health, Natural Beauty & Spa, Natural Living and Vegan World. To register for a free trade ticket, please visit https://eventdata.uk/Visitor/NOPE2022.aspx?TrackingCode=NF154

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