By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
  • Food & Drink
    Food & DrinkShow More
    Grubby teams with My Emissions for UK carbon footprint first
    February 1, 2023
    Danish research uncovers ‘forever chemicals’ in organic eggs
    February 1, 2023
    Two unique new Brown Rice Crackers from Clearspring
    February 1, 2023
    TiNDLE Launches 6 New Plant-Based Chicken Products At 6,000+ German Grocery Stores
    February 1, 2023
    Anonymous Source Suggests Impossible Foods Laying Off 20% Of Its Workforce
    February 1, 2023
  • Health
    HealthShow More
    Visit KeyPharm at BIOFACH 2023!
    January 31, 2023
    Anheuser-Busch InBev’s Spent Beer Grains Land In Novel Vegan Protein Blends
    January 31, 2023
    FDA denies CBD dietary supplement petitions, cites safety concerns
    January 27, 2023
    HFMA ECOMMERCE EVENT 28th February 2023
    January 26, 2023
    Ministers reject ‘menopause leave’ trial
    January 25, 2023
  • Beauty
    BeautyShow More
    The benefits of biotech beauty
    February 1, 2023
    Spanish econatural cosmetics, a commitment to quality
    February 1, 2023
    Natural Beauty Retail Awards: enter now
    January 31, 2023
    Natural Spa Factory unveils ab:scent gift set
    January 30, 2023
    Natural and sustainable oral health
    January 30, 2023
  • Eco Living
    Eco LivingShow More
    CMA to investigate FMCG greenwashing
    January 30, 2023
    Natural and sustainable oral health
    January 30, 2023
    Driving Impact Through Retail: Fabrica X’s Plastic Circularity Pop Up Helps To Change Minds & Behavior in Hong Kong
    January 23, 2023
    Tabitha Brown releases new kitchenware, vegan foods at Target
    January 23, 2023
    Natural Products News’ – News in brief
    January 9, 2023
  • World News
  • Distributors Wanted
  • Supplier Connections
Reading: Tesco’s Wicked Kitchen vegan range aims to ‘please not appease’ 
Share
Sign In
Notification Show More
Latest News
The benefits of biotech beauty
February 1, 2023
Grubby teams with My Emissions for UK carbon footprint first
February 1, 2023
Danish research uncovers ‘forever chemicals’ in organic eggs
February 1, 2023
10 tips for getting the most from Natural Products Expo West
February 1, 2023
Metropolitan Market joins the shelf technology movement
February 1, 2023
Aa
Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
Aa
Search
  • Food & Drink
  • Health
  • Beauty
  • Eco Living
  • World News
  • Distributors Wanted
  • Supplier Connections
Have an existing account? Sign In
Follow US
  • Blog
  • Blog
  • Advertise
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Natural Products Global | Delivering the news in your Natural & Organic sector > Blog > Market Insights > Retail > Tesco’s Wicked Kitchen vegan range aims to ‘please not appease’ 
EuropeRetailVegetarian & Vegan

Tesco’s Wicked Kitchen vegan range aims to ‘please not appease’ 

Jim Manson
Jim Manson January 11, 2018
Updated 2018/01/11 at 11:49 AM
Share
2 Min Read
SHARE

UK-based supermarket chain Tesco has launched an 11 product strong vegan ready-meal range.

The retailer partnered with pioneering chef Derek Sarno to create the ‘Wicked Kitchen’ range in response to “soaring” interest in plant-based and meat-free alternatives. In the last year alone, demand for chilled vegetarian ready meals and meat substitutes grew by 25 per cent.

Created exclusively for Tesco, the new range will be rolled out onto 600 stores nationwide during January.

From crispy carrot ‘pastrami’ to wicked-meated barbecued ‘shrooms and Sourdough Pizza, the range of vibrant wraps, meals and salads have “all the zing, punch and crunch to encourage Brits to eat more veg”.

Commenting on the thinking behind the new range, Sarno said:

“When I first arrived in Britain from America I was hugely surprised at how little choice there was for vegans and those considering a lifestyle change.

“For too long, vegans have been overlooked, with many offerings that are available seemingly created to appease rather than truly please.

“Wicked Kitchen plans to change all that and I’m proud to work with Tesco and offer all its customers delicious meals to get them on board with this growing foodie revolution.”

Game-changer
Alan Martin, owner of the Food For Thought independent health stores and raw superfood brand BonPom, says the new range is a game-changer: “I’m not a fan of Tesco but they’ve created an amazing range of products that knocks the competition right out of the water. Unlike some of the products currently in mass market retail, which feel like they’re just giving a nod to vegans, Tesco’s Wicked Kitchen range has real breadth and depth too. It represents quite a commitment because It’ll take a sizeable chunk of chiller space.”

You Might Also Like

The benefits of biotech beauty

Grubby teams with My Emissions for UK carbon footprint first

Danish research uncovers ‘forever chemicals’ in organic eggs

Metropolitan Market joins the shelf technology movement

Planet-score sets the pace for holistic eco-labelling

TAGGED: featured, plant-based, Tesco, vegan, vegan ready-meals

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jim Manson January 11, 2018
Share this Article
Facebook TwitterEmail Print
Previous Article Unilever completes on Schmidt’s Naturals acquisition 
Next Article Online+Delivery combination will deliver next growth opportunity for natural and organic

Stay Connected

Facebook Like
Twitter Follow
Youtube Subscribe

Latest News

The benefits of biotech beauty
Europe Guest comment Ingredients Natural Beauty NPG Comment February 1, 2023
Grubby teams with My Emissions for UK carbon footprint first
Climate Change Environment Europe Food and Drink Packaging February 1, 2023
Danish research uncovers ‘forever chemicals’ in organic eggs
Agriculture Environment Europe Featured Food and Drink Organic Scandinavia Food & Drink Scandinavian News February 1, 2023
10 tips for getting the most from Natural Products Expo West
Market Insights US & Canada February 1, 2023
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg
@NPGalerts
888 Following
683 Followers
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg 7 hours ago
Featured Supplier! Bio-Kult has been at the forefront of the gut and microbiome conversation for 25 years. They dev… https://t.co/LK7MP9cJze
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg 15 hours ago
Sephora will open its flagship London store in March. Find out more: https://t.co/BxJPyr2C5V https://t.co/UuZP4MJFHe
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg Jan 31, 2023
L'Oreal has teamed up with Net Zero Now to cut greenhouse gas emissions. Find out more: https://t.co/Rb9FIt86Ht https://t.co/uPrMYk2uSe

Advertise

  • Advertise with us
  • Advertise with us
  • Newsletters
  • Newsletters
  • Deal
  • Deal
  • Distributors Wanted

You Might also Like

EuropeGuest commentIngredientsNatural BeautyNPG Comment

The benefits of biotech beauty

February 1, 2023
Climate ChangeEnvironmentEuropeFood and DrinkPackaging

Grubby teams with My Emissions for UK carbon footprint first

February 1, 2023
AgricultureEnvironmentEuropeFeaturedFood and DrinkOrganicScandinavia Food & DrinkScandinavian News

Danish research uncovers ‘forever chemicals’ in organic eggs

February 1, 2023
Market InsightsRetailUS & Canada

Metropolitan Market joins the shelf technology movement

February 1, 2023
//

Natural Products Global is a one-stop global news resource for natural & organic industry professionals.

Natural Products Global is a one-stop global news resource for natural and organic industry professionals. Offering a mix of original content and aggregated news from leading industry websites.

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
Follow US

© 2022 Natural Products Global NPG | All Rights Reserved

Sign Up!

Subscribe to our weekly newsletter and get the latest natural & organic industry news delivered to your inbox

Name(Required)
Password(Required)
Strength indicator
This field is for validation purposes and should be left unchanged.
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?