Independent retailers across the UK this week took part in the annual Wake Up To Organic event, organised by the Organic Trade Board (OTB).
The event, supported by suppliers, wholesalers and organic food brands, sees health food and wholefood retailers laying on a free organic breakfast for regular shoppers and passers by alike. The OTB says the event helps carry the organic message to a wider than usual audience, and is a great way for indie retailers to convert ‘dabblers’ into regular organic shoppers.
We went out onto the streets of Brighton to find out how retailers in our home city were marking the occasion. Here is our video round-up of the day’s activities.