Organic Food Iberia, Spain’s first major organic trade event, attracted 5,240 attendees for its inaugural edition in Madrid last month.
Held on 6-7 June at the IFEMA exhibition complex in Madrid, the event was hailed a “huge success” by its joint-organisers Diversified Communications (publisher and owner of Natural Products Global) and IFEMA.
From doors opening, the aisles were packed with big-name organic food retailers, multiple health stores owners, supermarket buyers, distributors and wholesalers – and not to mention plenty of Spanish press, TV and radio – all looking to spot trend-setting organic food and sustainable innovations (including eco-living and beauty products) from 500 participating exhibitors.
Instantly cementing its place as one of the most important events in the international organic calendar, Organic Food Iberia has benefited from strong government support since the beginning, including the backing of Spain and Portugal’s Ministry of Agriculture.
Carmen Crespo Díaz, minister of agriculture, livestock, fisheries and sustainable development; José Miguel Herrero Velasco, general director of agri-food industries; Fernando Miranda, general secretary of food and agriculture, Jaime Ferreira, president AgroBio Portugal; and Dr. Miguel João Pisoeiro de Freitas, secretary of state of forestry and rural development at Ministry of Agriculture Portugal – were all welcomed to the show in a special opening-day ceremony, which took place early afternoon on 6 June.
Francisco Javier Maté, sub director general at Spain’s Ministry of Agriculture, comments that Organic Food Iberia and Eco Living Iberia is “An opportunity in a very well-regulated market” which help “unite producers, companies and administration, allin one place.”
Carsten Holm, managing director of Diversified Communications UK, commented: “In over 30 years of organising trade shows this is, without a doubt, the most successful launch I’ve been involved with. I’ve no doubt that the event will go on to further establish itself as the essential event on the international calendar – not just for Spain and Portugal, but as a truly world-class international trade show!” he says.
“Impressive representative of organic in Spain”
The inaugural Organic Food Iberia – which was co-located with the self-care and beauty-focused Eco Living Iberia event – won praise from all parts of the Iberia industry.
“It’s an event with an impressive representative of organic in Spain. We hope that in the future we will see even more foreign producers, so we can discover and compare what is being done in other markets too. The show has been a complete success for us, and I would like to thank the organisers for developing such a professional show of this level in Madrid,” says Raquel Herzog, bio market manager at Carrefour.
“Attending Organic Food Iberia has been a great experience. It was about time that Spain, as the largest producer of organic products, had a fair like this. It deserves it, and for professionals like us it has been very interesting. I found a great variety of products and exhibitors for my business, and of course, I’ll be attending next year’s edition,” says Rocio Babio Rios, Gestora Compras, Gadisa Retail S.L.U.
“We have discovered a great variety of products here, so we are very happy with our visit. There have also been some surprises, like discovering some types of oils and new soft drinks that can be very useful for our customers. We’d love to come back again next year,” says Leonardo Gómez Foronda, chef at Chateauform.
Exhibitor Javier Rees from Reed Export Consulting comments: “I just wanted to say thank you for giving us the opportunity to participate in what was a very successful show. The feedback that we are receiving from both exhibitors and buyers alike has been very positive. The Spanish organic food and drink industry was crying out for a professional, local trade fair, and you certainly delivered. I hope we can continue to collaborate in future editions.”
“Organic Food Iberia is a great chance to reach many people in the industry. It’s useful for the wine sector because, if you are a smaller company, this kind of professional event is great to make you known in the market. We will definitely be back next year!” says exhibitor Rocío Pinto from Marqués de Riscal.
More than 60 education sessions covered a wide variety of topics in four dedicated theatres – Organic Talks, Wine Talks, Eco Living Talks, and La Cocina “Alimentos de España” sponsored by Spain’s Ministry of Agriculture. Big name chefs took to the stage to demo the best organic recipes, whilst industry thought leaders shared exclusive insights about organic wine, agriculture, rural development, sustainable restaurants, climate change, biodegradable plastics, food waste, and more.
Another show feature that certainly generated a wealth of visitor interest was the New Product Showcases. With many launches timed specifically to coincide with the event, attending buyers were able to enjoy an exclusive preview of exciting new product developments, plus were able to vote for their favourite products throughout the day on 6 June. The winners were then announced in a dedicated award ceremony – for the first Eco & Organic Awards Iberia – after the show.
The winners of the Eco & Organic Awards Iberia 2019 are as follows:
Best New Eco / Natural Living Product
– Amaizing Solutions – Klean Kanteen
Best New Health And Nutrition Product
– Soria Natural – Memoalz
Best New Natural Beauty Product
– Ecoeko Cosmética Consciente S.L. – Bálsamo Regenerador
Best New Natural Skincare Product
– Natural Skin Beauty – Helixium Crema Solar Spf 50+
Best New Organic Drink Product
– Native Organics – Native Organics Refresco Honesto
Best New Organic Wine, Beer Spirit
– Marqués de Riscal – Marqués de Riscal Sauvignon Blanc
Best New Organic Food Product
– Dop Aceituña Aloena De Málaga – Aceituna Aloreña De Málaga Eco Y Do
Best New Organic Non – Food Product
– Nortembio – EcoDescalk
Best New Organic Vegan Product
– Delinatur – Ensalada Eco De Lentejas Con Quinoa
Best New Organic Free From Product (Vegetarian, Gluten, Lactose Etc
– Baia Superfoods and Proteins – Plant Protein Organic Açai
Commenting on their award win, Hans Buysrogge, international business development manager at Soria Natural says: “It was both exciting and humbling to receive the award for best innovative product in the Health and Natural Nutrition category. I feel this award helps recognise the hard work we put into the company, and it is a great motivation for our R&D team to keep on investigating and translating their creative ideas into wonderful products.
“I really believe this first edition has been a very promising start to gain opportunities within organic business in Spain. Thank you to the organisers for your gracious hospitality and professionalism” he says.
“Being part of Organic Food Iberia was incredible, and the attention received from the whole organisation was even better. We definitely will be back again,” says Sandra Jiménez Dugo, Andalusia Delegation of Delinatur.