Bells & Whistles – the new brand that recently launched in Sainsbury’s, from the long-established UK family bakery, Bells of Lazonby – is set to launch its vegan cake slices in Waitrose and ASDA stores in the UK and Coles in Australia.
The brand launched in Sainsbury’s in June and will launch in Waitrose on 19 August and in ASDA on 21 September.
Bells & Whistles will also be hitting the shelves in Australia on 23 October, in Coles supermarkets throughout the country.
With branding, packaging and product that claim to “defy preconceptions of vegan food”, Bells & Whistles gluten, wheat and milk-free vegan slices vegan cake slices are available in Berry & Cashew, Nut Truffle and Ginger & Apricot flavours.
Josh Boydell-Smith from Bells & Whistles said: “The brand launch was a great success and our new cake slices received very well by vegans and non-vegans alike.
“To have it rolled out into Waitrose, ASDA and Coles at such an early stage is testament to the quality of our product and the appetite for delicious ‘free from’ product out there.”