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Viridian-commissioned film highlights opportunity for ‘social prescribing’

A TV Doctor, specialist health food store and an industry body feature prominently in a film created for Viridian Nutrition on bringing lifestyle medicine to the mainstream.

Created in partnership with the College of Medicine and ITN Productions, the Creating a Healthy Future,’ programme introduced by national newsreader Natasha Kaplinksky explores social prescribing and looks at organisations who are innovating within the fields of sustainable healthcare.

The five-minute segment sponsored by UK-based supplement specialist Viridian, called ‘Getting Nutritional Advice from Health Food Shops’ shows Dr Sara Kayat, a practising GP at Grays Inn Medical Practice, London, Ray Hill, Health Food Institute secretary and Andrea Parsons from Baldwin & Co, in London, being interviewed on how health food stores assist with lifestyle medicine, health and wellbeing and dietary changes. Viridian’s own Technical Director Aimée Benbow also discusses education and training of health food store staff.

Commenting on the launch of the video, Viridian’s founder and MD Cheryl Thallon, said: “We believe that specialist independent health food stores are best placed to give lifestyle medicine advice. Our stockists are well trained and have the time and ability to recommend the right diet and lifestyle choices and appropriate supplements with intelligence and kindness and can offer follow-up attention.”

HFI Certificate holder, Andrea Parsons, who works at independent health food store Baldwin & Co in London agreed to speak as a case study. In the film, she describes how her HFI qualification gives her added confidence in helping customers. Baldwin & Co have signed the HFI Protocol.

The five-minute film was launched at the College of Medicine conference in London on 6th November and is being distributed by the College of Medicine directly to all members and partners.





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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

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