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VITHIT launches in Australia, predicts 4 million sales value in first 18 months

Low-calorie vitamin drink brand VITHIT has launched in Australia. 

Predicting $4 million sales value in its first 18 months, VITHIT is being distributed across 700 Coles stores in the region.

Already projecting a 38% growth in its UK home market for 2018, VITHIT wants a presence in 50 international markets by 2022.

Building on a strong launch recently in the UAE, VITHIT is targeting an equivalent 1 million-unit sales in 2019.  Strengthening its wider international reach, in Belgium, sales revenue is already on target to reach €1.8 million in the first 1.5 years.

VITHIT will be landing across Coles stores in Australia at an RRP of $4. The brand’s decision to penetrate the Australian market makes it the business’ 15th international market and, is a key step in entering markets across the region with South East Asia on the horizon. Wiping out seasonal sales by moving to the Southern Hemisphere, VITHIT has found itself a market demanding healthy and refreshing juice-based beverages 12 months of the year. The growing market for healthy-alternatives in the region has been a vital influence of the Irish based international drinks manufacturer.

VITHIT founder, Gary Lavin, a former professional rugby player, has moved along with his family to oversee the launch of VITHIT in Australia, where he’ll be situated for the next three months. He says:  “We’re ecstatic to have this opportunity to bring VITHIT to the Australian market. Entering a market in the Southern Hemisphere firstly provides consistency to our seasonal sales; with the weather and lifestyle of Australians outlining the VITHIT ideals. Not only this, it gives us an amazing possibility to enter other markets in the region; looking at the UAE and wider towards Asia”, says Gary Lavin, Founder of VITHIT. “In year one, we’re predicting to drive 4% of global sales in Australia. Come year three, we’re expecting to see Australia generating 15% of global sales.  It’s a massive market for us and there’s so much opportunity to capitalise upon”.

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

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