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Watch: Holland & Barrett Malmö live pitch highlights

One of the undoubted showfloor highlights of this month’s Natural Products Scandinavia was the Holland & Barrett Live Pitch.

In a lively session hosted by Moreganic Sourcing’s Johan Cejie and Natural Products Global publisher Dominic Roberjot , seven shortlisted exhibitors – Creative Nature, Ginger Diamonds, Miraz Organic, True Gum, Puori and nucao & nupro and UpCircle – competed live for the chance to win a listing with Holland & Barrett Sweden.

Each of the shortlisted brands took to the stage at the Natural Products Talk Theatre to deliver their five-minute ‘live innovation pitch’ to a line-up of H&B judges, including CEO Rikard Furusten; Sunniva Åhlstad, category manager. After final deliberations, the judges decided that Ginger Diamonds, UpCircle, PurePapaya and Pouri should each have the opportunity for further conversations with the H&B buying team.

Watch video highlights of the session below.

The shortlisted brands and products

  • Creative Nature(product: Top-14 Allergen-Free, Organic Wholegrain Banana Bread Mix)
  • Ginger Diamonds(product: Ginger Diamonds)
  • Miraz Organic(product: P’URE Papayacare)
  • True Gum(product: True Gum, 100% natural chewing gum)
  • Puori(product: 5-A-Day Organic Skin Nutrition)
  • Nucao & nupro(product: nupro protein shake)
  • UpCircle(products: UpCircle skincare range)

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

Articles by Jim Manson

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