One of the undoubted showfloor highlights of this month’s Natural Products Scandinavia was the Holland & Barrett Live Pitch.
In a lively session hosted by Moreganic Sourcing’s Johan Cejie and Natural Products Global publisher Dominic Roberjot , seven shortlisted exhibitors – Creative Nature, Ginger Diamonds, Miraz Organic, True Gum, Puori and nucao & nupro and UpCircle – competed live for the chance to win a listing with Holland & Barrett Sweden.
Each of the shortlisted brands took to the stage at the Natural Products Talk Theatre to deliver their five-minute ‘live innovation pitch’ to a line-up of H&B judges, including CEO Rikard Furusten; Sunniva Åhlstad, category manager. After final deliberations, the judges decided that Ginger Diamonds, UpCircle, PurePapaya and Pouri should each have the opportunity for further conversations with the H&B buying team.
Watch video highlights of the session below.
The shortlisted brands and products
- Creative Nature(product: Top-14 Allergen-Free, Organic Wholegrain Banana Bread Mix)
- Ginger Diamonds(product: Ginger Diamonds)
- Miraz Organic(product: P’URE Papayacare)
- True Gum(product: True Gum, 100% natural chewing gum)
- Puori(product: 5-A-Day Organic Skin Nutrition)
- Nucao & nupro(product: nupro protein shake)
- UpCircle(products: UpCircle skincare range)