Arla Foods Ingredients has launched a clean-label concept to help brands meet growing demand for ambient yoghurt in China.
Said to be the first of its kind, it uses Nutrilac YO-4575, a 100% natural whey protein, to enable unrefrigerated yoghurts to secure premium positioning with all-natural ingredients.
Nutrilac YO-4575 is innovative because of its heat-stability and texturizing properties. It keeps ambient products smooth and stable throughout shelf life without the need for additives or preservatives.
Yoghurt sales are growing faster in China than anywhere else in the world, with ambient yoghurt the fastest growing segment in the country’s liquid dairy market. The category, which accounted for almost 30% of China’s entire yoghurt market in 2019 has seen a significantly higher growth rate than either chilled yoghurts or liquid milks.
Meanwhile, research shows that “made with real ingredients” and “no artificial flavour/colours” are the most important claims for Chinese consumers.
This suggests strong potential for unrefrigerated yoghurts with clean labels. To help manufacturers meet this need, Arla Foods Ingredients has created an ambient stirred yoghurt concept containing just five natural ingredients.
Torben Jensen, senior category manager, FDP, at Arla Foods Ingredients, said: “Ambient yoghurts with a natural label are looking more and more like a major opportunity to capture a slice of China’s growing yoghurt market. But to be part of this journey, manufacturers need to offer something different.”
He added: “Clean-label products are the perfect way for brands to differentiate in the category, while tapping into demand for premium products. We’re proud to have developed the first clean label ambient yoghurt. Our concept is delicious, convenient and made with all-natural ingredients. It offers a premium edge, with an ideal texture, fresh taste and great stability.”
9 hours ago