Nestlé is deepening its involvement in organics in Latin America with the launch of a range of own-brand products in Brazil.
The Swiss multinational has identified oats as a major opportunity. According to data from the Kantar Worldpanel of 2017, oats are present in 36% of Brazilian households, while Nielsen data shows the oats market in the country is worth R$ 300 million (US$ 93 million) and grew 7.4% between 2016 and 2017.
Nestlé says that, as the world’s largest food and beverage company, its entry into the area “promotes an unprecedented evolution in the organic oats production chain” and will “accelerate the democratisation of this type of product”.
Nestlé says that its substantial investment in organic will increase access and affordability of organic foods to “the whole of society”.
The new products – which come in Nestlé Organic Oats, in Bran and Flake versions – will retail at around R$ 7 (USD$ 2.20), and are certified by Ecocert.