Coca-Cola is taking a 45 per cent stake in Australian health-forward beverages brand owner Made Group.
Made Group is known for leading Australian beverage brands including Cocobella, Rokeby Farms, Impressed and the company’s first brand, NutrientWater, which was launched from scratch in 2005.
Made Group’s on-trend portfolio offers a range of products, including cold- pressed juice, high-protein smoothies, probiotic milk, yoghurts, coconut water and cold-brew coffee.
Through the new partnership, Made Group will continue operating independently and with the same entrepreneurial spirit, while being supported by Coca-Cola Australia and Coca-Cola Amatil to grow market reach and distribution. Financial terms were not disclosed.
“Our aim is to bring the Made range of products to an even wider audience through our expertise and reach in distribution,” said Alison Watkins, Coca-Cola Amatil Group managing director.
“There’ll be no changes to the flavours or ingredients. Made Group co-founders Luke Marget and Matt Dennis will stay on in charge of the business and keep doing what they love – developing and producing a fantastic food and beverage range.”
Made Group co-founder Luke Marget said the company established a strong culture of innovation, and its ability to move quickly and tap into emerging health trends has been a key driver for its success.
“We will continue to run the business with the same great people making the same products in the same way. What we will now be able to do is introduce our products to more people both locally and abroad.”