The Organic Trade Association is launching a new online directory – Find.Organic – that will connect up the US organic supply chain and help to address undersupply issues.
Despite record growth in the US organic industry, demand for organic products continues to outpace supply. Find.Organic, developed and managed by the OTA, helps the industry meet these challenges by serving as a tool to forge links in the US organic supply chain.
Users can search for ingredients or specific products by name, find organic businesses ranging from organic certifiers to business consultants and farming suppliers, and locate export-ready U.S. organic products, as well as organic fibre and textiles, personal care products, retailers, manufactured products, business services, and eco-friendly packaging.
The new directory reflects the efforts that began back in November 2017 by an OTA member task force to counsel and support the relaunch of the association’s online directory. Comprised of a diverse group of members spanning the organic supply chain, the task force set goals for the tool, and provided critical feedback on the user experience at key touchpoints throughout its development.
“As a comprehensive database of export-ready organic products, Find.Organic is s a useful resource for global buyers looking for US certified organic products”, says Laura Batcha, executive director and CEO of the Organic Trade Association. She adds, “It is also so much more – a valuable tool for businesses and others to link up within the organic supply chain and for those seeking organic products and services that meet their needs.”