US natural and organic food company The Hain Celestial Group has sold its organic baked goods brand Arrowhead Mills, along with organic and fair trade chocolate company Sunspire, to Hometown Food Company for $15 million.
“We are delighted to announce the acquisition of the Arrowhead Mills and SunSpire brands into Hometown Foods,” said Henk Hartong, chairman and CEO of Brynwood Partners. “Arrowhead Mills and SunSpire were pioneers in the organic, non-GMO ingredients space and we are excited to add these tremendous brands to our portfolio. This acquisition strengthens our industry position by adding improved capabilities in the better-for-you space that we plan to extend into our other categories.”
Arrowhead Mills competes primarily in the baking and breakfast categories. The brand was founded in 1960 in the Texas Panhandle by Frank Ford, a pioneer in organic farming. The Arrowhead Mills brand is a leader in the better-for-you space with a national retail presence.
SunSpire offers health-conscious consumers an assortment of innovative products including baking chocolate and chocolate candy.