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Growing NPD and wider availability boost global organic milk market

A new report from Technavio forecasts that the global organic milk market will grow at a CAGR close to 5% over the the period 2019-2023

The growing use of innovative packaging is one of the major trends being witnessed in the global organic milk market 2019-2023. Players and manufacturers in the global organic milk market are presenting their product offerings in new packaging formats to increase the shelf-life of the products and to revive consumer interest in their products. In fact, Technavio goes as far as to describe innovative packaging as the category’s “silent salesman”. New packaging technologies in the global organic milk market include controlled atmosphere packaging, modified atmosphere packaging, intelligent packaging, and active packaging.

The report identifies the ways in which brands are opening up the organic milk market, by introducing new formats and flavours that meet consumers constantly evolving tastes and health aspirations. 

A senior analyst at Technavio commented: “One of the primary factors propelling the growth of the global organic milk market has been the reducing barriers for purchase. In addition to rising purchasing power, the increasing availability of organic milk in retail markets has aided its adoption. Supermarkets and hypermarkets are the largest distribution channels for organic milk globally. In 2017, in the UK, modern trade retailers accounted for a majority of the organic milk sales, with approximately half of the sales originating from Tesco and Sainsbury.”

The new report provides market segmentation by product (skimmed organic milk and partly skimmed and whole organic milk), and by region (the Americas, EMEA, and APAC). It provides detailed analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The EMEA region held the largest share of the market in 2018, accounting for over 51% share, followed by the Americas and APAC respectively. 

While APAC held the smallest share of the market, it is expected to witness the maximum increase in its market share over the forecast period followed by the Americas.

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

Articles by Jim Manson

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