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Kraft Heinz scheme will support natural and organic brands ‘shaping the future of food’

Kraft Heinz is launching a business incubator scheme to support the natural, organic and health brands that it says are “shaping the future of food”.

Its Springboard platform will dedicated to “nurturing, scaling, and accelerating growth of disruptive US brands within the food and beverage space”.

Kraft Heinz is singling out brands with “authentic propositions and inspired founders within one of four pillars that are shaping the future of the food and beverage space: Natural and organic, specialty and craft, health and performance and experiential brands”.

“We are committed to support and partner with teams that will impact the future of our industry,” said Sergio Eleuterio, General Manager, Springboard Brands. “We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages.”

Springboard is also launching an incubator program, focused on nurturing food and beverage startups at a pre-valuation stage in a dynamic 16-week sprint in Chicago

Companies selected to participate in the Springboard Incubator Program will have the opportunity to receive financial support to build brands and guidance to raise additional funding. The Incubator’s infrastructure is aimed at providing participants with a collaborative work environment and business resources including dedicated workspace, state-of-the-art pilot plants and commercial kitchens at Kraft Heinz Innovation Center in Glenview, IL. Each participant will have the opportunity to learn from The Kraft Heinz Company’s management practices, global operating scale, and extensive food safety and quality capabilities.

Companies can apply to be part of the Springboard initiative until 5 April. For more information visit

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

Articles by Jim Manson

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