Australian health, wellness and natural skincare brand Swisse has entered the India market, supported by Swisse global ambassador Chris Hemsworth and Bollywood’s Kriti Kharbanda and Nushrat Bharucha.
Swisse will follow a digital and ecommerce first strategy in India, with partnerships with all leading platforms including Amazon, Nykaa, Flipkart, Myntra, Pharmeasy, Healthkart, Snapdeal, Netmeds, 1mg and HealthXp.
The brand recently held two experiential launch events to coincide with the Australia India Business Exchange trade mission to India. The Australian Minister for Trade, Tourism and Investment Simon Birmingham and Global Victoria CEO Gonul Serbest joined launch events in Mumbai.
Akash Bedi, chief strategy and operations officer of Swisse’s parent company H&H Group said: “Swisse focuses on the power of nature, science and innovation – we choose the most nutrient-rich ingredients worldwide, and use advanced formulations based on scientific and traditional evidence to ensure our products are high-quality, safe and effective.
“We know that India has been pioneers in and cherishes individual health and wellness. Swisse aims to support Indian consumers in their aspirations to lead healthier and happier lives, particularly the younger generation who are striving for success in our competitive and fast-paced world.”
“Initially we will launch around 30 of Swisse’s most popular products, such as Swisse Liver Detox, Swisse Magnesium and Swisse Hair Skin Nails liquid, as well as our targeted multivitamins for men and women. We are also excited to launch our healthy beauty range, including Swisse Manuka Honey Cleanser, Swisse Blood Orange Facial Serum and Swisse Collagen+ with peptides and vitamins C and E, to bring the very best of Swisse to India.”
Main image: Kriti Kharbanda with Australian Minister for Trade, Tourism and Investment Simon Birmingham, Austrade CEO Stephanie Fahey, Amazon Business Director Saurabh Srivastava, and H&H Group Chief Strategy and Operations Officer Akash Bedi, Swisse Managing Director for Australia and New Zealand Nick Mann and Swisse Government Relations Manager Emily Dunn.
Mar 24, 2023