Nature’s Way acquires Baze to advance expertise in personalized nutrition

03 Feb 2021 — Supplements company Nature’s Way has acquired personalized nutrition player Baze to combine their expertise and advance the tailored supplements and nutrition segments.

Nature’s Way now has full ownership of Baze, with the acquisition being completed on December 23, 2020. Philipp Schulte, co-founder and CEO of Baze, tells NutritionInsight that the financial details of the transaction will not be disclosed.

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